Is the National Rifle Association imploding? As the nation grieves over another deadly school shooting, we turn to look at how internal turmoil inside the NRA threatens the future of the gun lobbying group. A major new report published by The Trace in partnership with The New Yorker finds that while the NRA has blamed its recent financial woes on left-wing attacks on the Second Amendment, the real damage to the organization comes from within. Chief among the NRA’s problems is its three-decade-old relationship with Oklahoma-based public relations firm Ackerman McQueen. The firm, which is behind the NRA’s imaging, messaging and most of its initiatives, was paid more than $40 million dollars in 2017. We speak to Mike Spies, staff writer at The Trace.